Getting ready for IBM Exceptional Web Experience 2013

With about 10 days to go until the Berlin leg of the Exceptional Web Experience conference, it’s time to turn my mind to the talks I’m giving. This conference is one of my favourites because it’s not too big and not too small – large enough to have a varied audience and interesting things going in, small enough that you’re not swamped and access to technical people isn’t too hard. I think there are still places, not too late to register.

This year I’m giving four talks on various topics related to WCM and Portal – the full session guide is here.

  • BUS-G09 The Secret Alchemy for a Truly Exceptional Web Experience
  • TECH-P05 Out-of-the-Box Web Content Manager Templates (CTC 4) – What’s New?
  • TECH-B11 What to Expect When You’re Expecting…a PORTAL! – Best Practices for a Successful Delivery
  • TECH-B19 Happily Cohabiting: Achieving a Multi-Tenant Web Experience Platform

The abstracts for all four sessions are reproduced below. I’ll post links to the slides here (if possible) after the conference.

BUS-G09 The Secret Alchemy for a Truly Exceptional Web Experience

Speakers: Tony Higham, Distinguished Engineer, IBM; David Strachan, Senior. IT Architect, IBM

Your customers have heightened expectations when it comes to their web experiences. Sites such as Google, YouTube and Facebook have raised the bar for user experience. The capabilities people expect for functions, content and an overall pleasurable online experience are achieved in considerably different ways than approaches that were taken even three years ago. Satisfying these demands is increasingly difficult and disappointment comes at a tangible cost. With a marketplace that is more competitive than ever before, a compelling and successful user experience remains one of the last remaining sources of sustainable competitive advantage. Come to this session to learn the proven method to designing exceptional web experiences, developing a roadmap to deploy functions quickly and iteratively. You will hear about real-world engagements where IBM used our highly collaborative expertise driven engagement methodologies to help organizations in this world of heightened expectations. (Level: Introductory)

TECH-P05 Out-of-the-Box Web Content Manager Templates (CTC 4) – What’s New?

Speaker: Eric Morentin Software Architect, IBM Web Content Manager, David Strachan, Senior. IT Architect, IBM

Attend this session to understand the latest capabilities of the Web Content Manager Template Catalog offerings, which deliver out-of-the-box support for a broad set of reusable content types. See how the latest innovations, “CTC 4”, add new capability with built -in responsive web site design support, to rapidly develop feature-rich sites in minutes, using prebuilt content, page and site templates that incorporate proven best practice designs. Through technical explanations and demonstrations, we’ll share how website designers can use the palette of preconfigured portlets, drop reusable components on web pages for navigation, teasers, slideshows, carousels, and more. Use the content samples as is, or copy, customize, and combine with existing assets. In addition, attendees will see how to monitor content effectiveness, and track promotional campaigns using the out-of-the-box analytics features in CTC4 when integrated with web analytics packages. See how to best apply these components to quickly deliver content rich, interactive websites that will attract and engage your audiences. (Level: Introductory)

TECH-B11 What to Expect When You’re Expecting…a PORTAL! – Best Practices for a Successful Delivery

Speakers: David Strachan, Senior . IT Architect, IBM, Pradeep Behl, Managing Consultant, IBM Software Services for Collaboration

The news is out…you’re having a PORTAL! Whether this is your first Portal or you’re having another Portal, you may be wondering about ways to identify, mitigate, or even avoid issues that could complicate your Delivery. In this session, we will share with you essential organizational and technical considerations along with Best Practices, and Lessons Learned from the field to help you plan and execute a successful Portal Delivery. Topics include:

  • First and Second Trimesters – Understand Approaches to building realistic plans and effective Project Teams.
  • Third Trimester – Learn the lessons and avoid the pitfalls we’ve seen in the field.
  • Delivery Room – Understand Governance, why it’s important to Portal Projects, and the key aspects of creating a governance model.
  • Raising Your Portal – Know the Maintenance Expectations after Deployment (Level: Introductory)

TECH-B19 Happily Cohabiting: Achieving a Multi-Tenant Web Experience Platform

Speakers: David Strachan, IBM Solution Architect, Social and Web Experience Software, David Eyerman, IBM Executive I/T Architect, Software Services for Collaboration

In your organization, are lines of business competing to have “their” portal or dedicated infrastructure? Many organizations are deploying dedicated environments to support each line of business Portal. This increases the cost of running WebSphere Portal & IBM Web Content Manager and reduces their ability to deliver exceptional user focused web experiences. In this presentation, four patterns will be presented all down from real customer engagements for achieving a multi-tenant web experience architecture. This session will cover each pattern and their hardware and software configurations. This session will cover how to operate, govern, and maintain the systems. If you are considering operating multiple portals, then come to this session! (Level: Intermediate)


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